The best place to buy NFL tickets is not NFL Ticket Exchange…
Nor is it StubHub…
The best ticket sites are the ones that save you the most money.
Money may not be everything, but when it comes to ticket resellers, it’s the only thing.
Think about it…
So yeah… it’s all about the cash, baby.
But with so many reseller sites on the web, finding one that will actually save you money can be a problem, so find out who are the best ticket brokers here.
So in theory, a website that lists prices from many sports ticket brokers so that you can find the cheapest, and - because they are essentially outsourcing their inventory - allows you to buy them with no fees, is the best place to buy NFL tickets.
But do the numbers support the theory? Let’s find out…
The data represents ticket prices of 75 games from the first 8 weeks of the 2016 season. Keep in mind that these are not real-time figures, but are the prices listed at the time the data was recorded over the course of a month (7/15 - 8/14).
Out of the 75 games, ticket brokers offered the lowest price 45 times, vs. 30 for the ticket search engines. So does that even things up for Team Broker?
Not quite, because upon more careful scrutiny, you’ll notice that the ticket aggregators have an edge in “money saved”, which refers to the difference between the lowest price listed and the next lowest. Of the 45 times that one of the 10 ticket brokers had the cheapest price, the average difference between the next cheapest seat was $4.40. Of the 30 times that one of the ticket aggregators boasted the lowest price, the average difference was $7.08.
In actuality then, ticket search engines combined for $212.40 in savings, vs. $198 for the brokers.
Indeed, these numbers do seem to support the notion that the best place to buy NFL tickets is a search engine site. But…
The reality though is that the ticket aggregator listings are cherry-picked. Why else is there a ticket broker that offered the cheapest price 37% of the time in the study sample, which includes 3 ticket search engines among the 13 sites compared? Even Seat Geek, which often includes other search engine sites in its results, did not list this broker even once.
Who is this ticket broker? Find out right here.
But ticket aggregators do have other things to offer in addition to bigger per-purchase savings. With ticket search engines you can:
But if you’ve learned anything by now, it’s that even the best ticket sites are lacking. If you want to save big - consistently and cumulatively - do not rely on any single source for NFL tickets.
That’s right - the only way to find the cheapest tickets every time is to compare prices across the board. But since there are no sites that effectively accomplish this, what are you supposed to do?
The way I see it, you can:
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