This Is How You Get Super Bowl Ticket Prices
At Face Value

Super Bowl ticket prices have gone up 614% in the last 20 years…

Super Bowl ticket prices up 614% since 1994
Based upon baseline figures of $27,559 & $100 for the 1989 average of Super Bowl ticket prices & median household income, respectively.

But that’s not the only reason I’m willing to bet that you’ve never bought Superbowl tickets.

The meager availability means that even if you’re willing to pay the ridiculous cost, you may never get the opportunity.

Where do all the tickets go? I’m glad you asked…

Super Bowl ticket distribution

75% of the tickets are distributed to the 32 NFL organizations and its fans. Each organization in turn, distributes the tickets amongst its employees, and the rest are allocated to season ticket holders.

For the purposes of this discussion, I’m going to use 190 as the estimated number of team employees (including players), 50,000 for the number of season ticket holders, and 70,000 as the number of available seats.

While it was reported that each player in Super Bowl 50 received 15 tickets each, it’s less clear as to how many are given to front office employees. So let’s say that 15 of the high-level execs and the 25-member coaching staff are each given 4, and the remaining 110 employees get 2 apiece. The total would be 980, leaving 11,270 for season ticket holders. I’m also guessing that players for the 30 non-participating teams don’t get 15 tickets, so let’s knock the total down to about 540 for those organizations.

So here’s the breakdown:

  • The teams participating in the Super Bowl each get 17.5%, so if you own season passes for one of those teams you have about a 22.5% chance of scoring a ticket.
  • The team that’s hosting the game is allocated 5%, meaning their fans have about a 6% chance ((3,500-540)/50,000).
  • The rest of the league gets 1.2%, so if you’re a season ticket holder for one of those 29 teams, your odds are about one-tenth of 6%.
           Source: Huffington Post

Yep, that’s right - each & every year, the season pass holders of 3 teams are really the only fans that stand any real chance of getting Superbowl tickets.

Are you using the wrong ticket broker?

What if I don’t own season tickets?

Your chances of getting Superbowl tickets...
Your chances of getting a Super Bowl ticket…
Unless you’re extremely well-connected or really lucky, let’s just say that the odds aren’t worth calculating.

So if you don’t own season passes and you want to buy Superbowl tickets, you can either:

  • Enter the annual lottery, which allows 250 non-season ticketholder fans a chance to purchase 2 seats at face value…


  • Get them from a ticket broker and pay resale Super Bowl ticket prices…

Super Bowl ticket prices on the secondary market

Super Bowl Ticket Prices

How much are Super Bowl tickets on the resale market?

According to TiqIQ, the average price for a ticket to Super Bowl 50 was $4841 on the secondary market.

Track Super Bowl ticket prices here.


Get Superbowl tickets at face value (or less!)

Seeing a Super Bowl in person is a once in a lifetime opportunity, so if you’ve always dreamt of going, then it’s time to say hello to Ticket Score.

In a nutshell:

  1. You select a team.
  2. You choose a seating level (“zone”). Zone 1= the cheap seats, 4 = premium.
  3. You buy in to a fixed weekly price that you can stop paying at any time.
  4. If your team makes it to the Super Bowl, then so do you!

From the point that you opt in, you pay the buy-in price every calendar week until the date of the big game. So if you decided to buy in to the Denver Broncos (Zone 1) in late August of 2014, your opt-in price would have been $21/week or $420 ($21 x 20) total. Imagine that… 400 bucks for Superbowl tickets!

Even if you chose to opt in at week 7 of that year, your total cost of $1014 ($78 x 13) was just about what you would have paid for a face value ticket, and on a weekly plan no less.

Basically, it’s a gamble - opt in early & get a great price or wait too long and lose out completely. And of course if your team of choice fails to go all the way, you lose whatever you've paid.

But with Super Bowl ticket prices nearing $5K these days, it could be a gamble well worth taking.

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