Looking for the cheapest sports tickets online?
If you think that no fee ticket sites are the answer, then you should really read this.
And if you’re considering a ticket search engine, or ticket aggregator, you can research the top sites here, but…
Can you imagine if Google were to omit some websites from their searches??
So where does that leave us?
How about a site by site comparison of…
In a random sampling of 103 games from 2015, here are the average NFL ticket prices of the cheapest available seat (min. 2, fees included) from 9 major ticket brokers:
So if you’re looking for a broker that consistently offers cheap sports tickets, you’ve found it - or 2 or 3, actually.
While consistency is good, it’s not really what you should be seeking, because while the cheapest sites would save you about $22 on average, you can do much better.
Here are the results from the sample when comparing the lowest and highest prices for each game (same or similar seats):
As you can see, you’d save $50 - $100 on occasion, assuming you went from the most expensive reseller to the cheapest. But what if you simply ignored the highest priced ones, or didn’t even know they exist?
Well if that’s the case, let’s examine the difference between the lowest broker listing and the next lowest. The average difference was a mere $8, but 27% of the time (28 of 103) you stood to save $10 or more:
Now depending upon your habits (or lack thereof), your savings would likely fall somewhere in between $10-$100. But if there’s a chance that you could save $10 or more per ticket each time, wouldn’t you take it??
So what I’m saying is, that when it comes to prices, you want highs and lows. Consistency can be good, but not necessarily in this case. While you don’t want high prices, you can simply ignore or avoid them.
The point is, it doesn’t matter if Gold Coast Tickets had the highest price on average for a cheap seat among 9 major NFL ticket brokers in 2015. What matters is that there were 7 occasions when it had the lowest price.
If you're still not clear, let's use Macy's as an analogy. Back in the day - that is, before Amazon made big box retailers obsolete - you could save as much as 50% when Macy's ran their sales. As long as you could take advantage of those sales, it didn’t matter what their normal prices were.
To further hammer home the idea, take a look at the 2017 cheap seat prices from 14 ticket resellers:
The site with the 2nd-lowest average ($103.75) did not offer the cheapest price even once throughout the 14 week period from which this comparison was culled. You would have to buy a hell of a lot of tickets in order to save money with this broker.
What you want are the sites that most often have…
Here is a comparison of 9 websites in 2015:
10 in 2016:
And 15 for the 2017 season:
So while there isn’t a single website that is going to offer you the cheapest sports tickets every time, there are a few that will have the lowest (and highest) prices more often than not.
For the 2015 study, there were 2 ticket brokers that had the best price 20% of the time, and one that had the best price 37% of the time.
In 2016, 3 sites had the lowest NFL ticket prices 14%, 18%, & 57%* of the time.
The 2017 study was the most extensive yet, covering 14 weeks and 205 games. There were 5 websites that offered the cheapest ticket 8% - 15% of the time, and one that had the lowest price 53%* of the time .
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